Mumpreneur: Yay or Nay?

That's the question. We all want the easy way out - more time with kids, less work, more money etc. But, are we cut out to be a mumpreneur? This is not an easy question to tackle. While on the surface, it may seem like a rosy proposition to quit your full-time job and to start dabbling in something from home that hopefully, helps to bring back some dough for the family. Yes, we may all have grandeur plans in mind, ( "hmm...perhaps I could transform my hobby of jewerly-making into a multi-million dollar empire!") and starting up a business may be a piece of cake for those of you who are loaded and are able to pump in the capital. However, blinded by the initial enthusiasm, the enticing "bailing-out" from full-time work and of course, erm, a pair of eyes that unrelentlessly peeps over your shoulder, many made the grave mistake of delving into the abyss without considering the crux of the matter: sustainability.
I was reading through an article on mumpreneur, featured in the Young Parents magazine, Jan 2013 issue. The practical advices and experiences shared by the interviewees resonated with my thoughts on venturing into setting up a business amidst the competitors. Creating a strong market demand and presence are keys to sustanining your business and of course, sacrificing time with your loved ones and parting with your finances are also part of the deal. Unless you could identify and determine a niche for your plan; has a good network of clientele, understands the market forces to make them work in your favour, is prepared to sacrifice most of your time with your loved ones and has a surplus for the investment, then you may be ready to take the plunge.
Consider and weigh your options carefully. The idea of owning a blogshop selling kids products may be all too enticing for most mums and thinking that the set-up should be hassle-free since you are familiarised with online shopping anyway may be too simplistic for serious mumpreneurs. Remember, there is no free lunch in this world. You have to earn it.